Crunchies Food Company Co-Sponsors 2012 Amgen Tour of California Feed Zones

WESTLAKE, CA (May 2, 2012) — Crunchies_® Food Company, LLC, the leading producer of all-natural freeze-dried vegetable and fruit snacks, has joined the 2012 Amgen Tour of California cycling road race as co-sponsor of the athlete feed zones. Created and produced by sports and entertainment presenters, AEG, the eight-day event beginning on May 13, 2012, will stretch from Northern California to Southern California, ending in Los Angeles at L.A. LIVE on Sunday, May 20, 2012.

The Amgen Tour of California is one of the nation’s largest and most recognized annual sporting events. An eight-day event, this prestigious cycling road race features elite professional teams and athletes from around the world, and is one of only two American races listed as a UCI 2.HC event on the international professional cycling calendar. The creator, owner and producer of the Amgen Tour of California is California-based sports and entertainment presenter AEG,  In 2006,  Crunchies was one of the events original sponsors. The Amgen Tour of California brings the drama and excitement of professional cycling to California for the seventh consecutive year in 2012.

“Teaming up with AEG to be part of the Amgen Tour of California for the next three years puts Crunchies in an ideal position, targeting the core consumer who maintains a healthy lifestyle. This collaboration will provide Crunchies the opportunity to not only promote the importance of healthy eating, but also to sample to thousands of consumers while providing a call to action with $1 coupons for consumers to redeem at retailers,” says CEO James Lacey of Crunchies Food Company.

Crunchies natural snacks are made in the U.S. and freeze-dried, giving the snacks their crunchy texture and allowing them to retain a high percentage of the nutritious enzymes and high quality natural taste. Each serving of Crunchies is high in fiber, full of vitamins and minerals, all natural, with absolutely no additives or preservatives, gluten free and kosher. With 12 veggie flavors, 10 fruit flavors, 5 organic flavors, and the new on the go Munch Pak size available in 6 popular fruit flavors, Crunchies snacks will provide the energy and nutrients needed to recharge during this eight-day tour.

About the Amgen Tour of California

The largest cycling event in America, the 2012 Amgen Tour of California is a Tour de France-style cycling road race, presented by AEG that challenges the world’s top professional cycling teams to compete along a demanding course from May 13-20, 2012. In a 2011 poll conducted by CyclingNews.com, the Amgen Tour of California was voted the fourth best race in the world, and the No. 1 race in America.

About Crunchies Food Company, LLC

Founded in 2005, Crunchies Food Company, LLC was established in response to the evolving demand for good-tasting and truly healthy natural snacks on the market. Led by 29-year packaged goods industry veteran, James Lacey, who serves as the company’s President and CEO, the company sought to develop a line of pure foods that would blend the crunchy fun of potato chips, but still be completely free of the preservatives, added sugar, trans fat and excessive sodium that are so prevalent among many snack food products. The result was an innovative breakthrough in blending great texture & taste with important nutrition. Free of additives, chemicals, preservatives or unhealthy ingredients, Crunchies ® are truly “Nature’s Ultimate Snack Food.” For more product information, please visit www.crunchiesfood.com.

About AEG

AEG is one of the leading sports and entertainment presenters in the world.  AEG, a wholly owned subsidiary of the Anschutz Company, owns or controls a collection of companies including facilities such as STAPLES Center (Los Angeles, CA), Prudential Center (Newark, NJ), Sprint Center (Kansas City, MO), Citizens Business Bank Arena (Ontario, CA), The Rose Garden (Portland, OR), WaMu Theatre (Seattle, WA), American Airlines Arena (Miami, FL), Verizon Theatre (Grand Prairie, TX), The Colosseum at Caesars Palace (Las Vegas, NV), Target Center (Minneapolis, MN), NOKIA Theatre Times Square,  Acer Arena (Sydney, AU), Wukesong Arena (Beijing), Ahoy Arena (Rotterdam, NL), Globe Arenas (Stockholm), Qatar National Convention Centre (Doha), O2 Hamburg arena (Hamburg), O2 World arena (Berlin) and The O2, a 28-acre development located in the eastern part of London along the Thames River which includes a 20,000-seat arena and over 650,000 sf of leisure and entertainment use; sports franchises including the Los Angeles Kings (NHL), Manchester Monarchs (AHL), Reading Royals (ECHL), Houston Dynamo & Los Angeles Galaxy (MLS), two hockey franchises in Europe, the Hammarby (Sweden) Futbol Club and management of privately held shares of the Los Angeles Lakers; AEG Facilities, a stand-alone affiliate that operates or consults with more than 90 of the industries preeminent venues worldwide; AEG Merchandising, a multi-faceted merchandising company; AEG Creative, a full-service marketing and advertising agency and AEG Global Partnerships, a division responsible for worldwide sales and servicing of sponsorships naming rights and other strategic partnerships.

Media Contact:
Allison Ritter
Good Carma Studio
allison@goodcarmastudio.com
310.903.7141