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Eric Dickerson to Award Crunchies’ Best Young Rider Jersey at Final Stage of the Amgen Tour of California
Westlake Village, CA, May 14, 2014— Los Angeles and Ventura area sports enthusiasts of all ages will be the winners in Thousand Oaks this Sunday, May 18, when the Amgen Tour of California rolls into its final lap in its hometown for the first time since 2011. Neighbor and six-year tour sponsor, Crunchies, America’s leading freeze-dried veggies and fruits, will be riding high with local NFL running back great and Crunchies’ fan Eric Dickerson, presenting the coveted Crunchies Best Young Rider Jersey at final Stage 8, representing the rider 22 or younger with the least amount of overall elapsed time over the entire race.
“Eric Dickerson is a great role model for kids, and any adult who likes football knows he’s one of the greatest backs ever to run the game! He shares our commitment to healthy snacking and healthy lifestyles, so we’re honored to have Eric present the final Crunchies Young Rider Jersey at ‘America’s Greatest Race,’” said Jim Lacey, Crunchies President and CEO. “We know Eric will help further the message for all fans that a healthy lifestyle, along with healthy all-natural snacking, are an integral component of staying fit for life. As always, we’re proud to be aligned with AEG, one of the leading sports and entertainment presenters in the world, to support cycling’s superstars of tomorrow.”
Dickerson led the league in rushing four times, was a six-time Pro Bowler and gained more than 13,000 total yards for the Rams, Colts, Raiders and Falcons. He’ll present the coveted Crunchies Best Young Rider Jersey on the podium after the riders complete the final stage of the famed eight-day race. Sunday’s race start is 8:30 a.m. and will take the cyclists through four ascents up the infamous Rock Store climb on Mulholland Drive, with each 20-mile circuit passing through Crunchies’ hometown of Westlake Village, Agoura Hills, past the Rock Store at the foot of the climb, and then a very technical descent down Westlake Blvd.
This is the nutritious snack leader’s second year sponsoring this sought-after jersey that recognizes the sports’ rising young stars, and its sixth year sampling from among its 27 varieties of all-natural, made-in-the-U.S.A. snacks to race fans. Delicious and nutritious Crunchies is a long-time driving force in ushering in the era of healthy lifestyle and healthy nutrition. The company has enjoyed year-over-year double- and triple-digit sales growth nationwide, and is in its greatest period of growth to date in terms of new products, expanded distribution, strategic alliances and event sponsorships.
Added Crunchies’ Director of Marketing Jessi Brennan,“We’re especially excited that NFL great Eric Dickerson is on hand to inspire the youngest consumers to snack healthy! The timing coincides with the launch of Organic Little Crunchies with our partner Warner Bros. With beloved Looney Tunes characters on every pack and USDA-organic fruit perfectly sized for little hands and mouths, this new line is a fun and delicious way to start better-for-you snacking habits from an early age. By adopting healthy lifestyle habits early, youngsters riding tricycles today could very well be cycling stars tomorrow!”
Crunchies will also be on hand this weekend at Bay to Breakers in San Francisco, and will be back in Los Angeles for Nike 3ON3 August 8-10, and the U.S. Pro Challenge in Colorado, August 18-24.
About Crunchies Food Company, LLC
Founded in 2006, Crunchies Food Company’s leading line of all-natural, delicious, nutritious and convenient freeze-dried fruits and vegetables is redefining healthy snacking for the 21st century. With an unmistakably satisfying crunch of delicious concentrated all-natural flavor, Crunchies are free of unhealthy additives, chemicals, preservatives or unhealthy ingredients, plus they’re gluten-free, Certified Kosher, wheat free and naturally low-fat.
Branded as “Nature’s Ultimate Snack Food,” Crunchies are available nationwide at leading retailers including Sprouts, Gelson’s, Raley’s, Fresh & Easy, Lazy Acres, Bristol Farms, Ralphs, Albertson’s, Wegmans, Rite Aid and Walmart. For more information or to order online, visit www.crunchiesfood.comor call 888-997-1866, or connect with us on Facebookand Twitter.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.
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