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Crunchies, America's Healthy Lifestyle Snacks Leader, Salutes 2014 Amgen Tour Best Young Riders

Westlake Village, CA, April 21, 2014Crunchies, America’s leading freeze-dried veggies and fruits, is riding high with the Crunchies Best Young Rider Jersey sponsorship for this year’s Amgen Tour of California, May 11-18. The coveted Crunchies Best Young Rider Jersey, which features a retro-cool green argyle pattern, will be awarded on the podium daily to the rider under age 24 with the least amount of elapsed time over the entire race to that point.

This is the nutritious snacks leader’s second year sponsoring this sought-after jersey that signals the sports’ rising young stars, and its sixth year sampling from among its 27 varieties to fans at “America’s Greatest Cycling Race.” Having enjoyed year-over-year double- and triple-digit sales growth nationwide, Crunchies is in its greatest period of growth to date in terms of new products, expanded distribution, strategic alliances and event sponsorships.

“Thankfully, today’s consumers, including race fans, are so much more aware of the importance of all-natural, healthy snacking, and foods in general. With Crunchies, they know how delicious nutritious can be!” said Jim Lacey, Crunchies President and CEO, who will personally present the Crunchies Young Riders Jersey at the close of Stage 7 (Santa Clarita to Pasadena). “Cycling is part of a healthy lifestyle and we are proud to be aligned with AEG, one of the leading sports and entertainment presenters in the world, to support cycling’s superstars of tomorrow.”

“We’re especially excited that the event’s timing coincides with the launch of Organic Little Crunchies with our partner, Warner Bros. With beloved Looney Tunes characters on every pack and USDA-organic fruit perfectly sized for little hands and mouths, this new line is a fun and delicious way to start better-for-you snacking habits from an early age,” added Crunchies’ Director of Marketing Jessi Brennan.“By adopting healthy lifestyle habits early, today’s youngsters riding tricycles could very well be tomorrow’s cycling stars!”

Race fans can sample Crunchies newest flavors at each city during Amgen Tour’s eight-city stops, and a host of other healthy lifestyle sporting events across the country including Bay to Breakers in San Francisco, May 16-18; Nike 3ON3 in Los Angeles, August 8-10, and the U.S. Pro Challenge in Colorado, August 18-24.

All-natural, nutritious and delicious Crunchies is a long-time driving force of ushering in the era of healthy lifestyle and healthy nutrition. The brand’s delicious all-natural burst of flavor and trademark crunch satisfy the sweetest tooth and deliver savory satisfaction and plenty of variety for snackers of all ages!

Crunchies are made through a unique freeze-drying process in which individually frozen fruits or vegetables are placed in a refrigerated vacuum chamber that removes up to 97% of the moisture. This special process gives Crunchiestheir crunchy texture and allows them to retain an average 90%-94% of nutrients, and virtually all nutritious enzymes that are invariably lost through traditional heat drying.

About Crunchies Food Company, LLC

Founded in 2006, Crunchies Food Company’s leading line of all-natural, delicious, nutritious and convenient freeze-dried fruits and vegetables is redefining healthy snacking for the 21st century. With an unmistakably satisfying crunch of delicious concentrated all-natural flavor, Crunchies are free of unhealthy additives, chemicals, preservatives or unhealthy ingredients, plus they’re gluten-free, Certified Kosher, wheat free and naturally low-fat.

Branded as “Nature’s Ultimate Snack Food,” Crunchies are available nationwide at leading retailers including Sprouts, Gelson’s, Raley’s, Fresh & Easy, Lazy Acres, Bristol Farms, Ralphs, Albertson’s, Wegmans, Rite Aid and Walmart. For more information or to order online, visit www.crunchiesfood.comor call 888-997-1866, or connect with us on Facebookand Twitter.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.


LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.



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