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Crunchies Goes Looney Tunes With Debut Of New Organic Little Crunchies Line

Westlake Village, CA, March 7, 2014 — In a deal that’s sure to animate the kids’ health food industry, Crunchies Food Company – the nation’s leading producer of all-natural freeze-dried fruits and vegetables – has joined with Warner Bros. Consumer Products to create a new line of better-for-you snacks that’s fun for all ages: Organic Little Crunchies®. The company decided in 2013 that every piece of freeze-dried fruit of their kids’ line, perfectly sized for little hands and mouths, had to be USDA-certified organic, as a result of discussions with two very important audiences: moms and natural foods retailers.

Scheduled to be on shelves at retailers nationwide this spring, the new USDA-certified Organic Little Crunchies line features four kid-friendly freeze-dried fruit flavors - Strawberries, Strawberries & Bananas, Apples & Bananas, and Strawberries & Mangoes – each featuring a favorite Looney Tunes character, including Bugs Bunny, Tweety, Daffy Duck and Taz. Each package is kid-sized too, with the re-sealable 1 oz. Grab-n-Go bags being ideal for car rides, family outings and afternoon snacks; lunchbox-sized .33 oz. Munch Paks will be available in a 5-Pak variety box. Organic Little Crunchies are expected to be on retailer shelves nationwide beginning in late April.

A fun, tasty and irresistible way to introduce nutritious fruits into a young person’s diet, Organic Little Crunchies are the ideal better-for-you snack to replace high-calorie and high-fat chips and sweets with nature’s goodness. While children will invariably be drawn to Organic Little Crunchies’ colorful and creative packaging featuring their favorite Looney Tunes characters, parents will appreciate the new line’s powerhouse nutrients, organic fruit, and easy convenience. Like all Crunchies products, Organic Little Crunchies’ freeze-dried fruits are all-natural with no added sugars or preservatives. Wheat Free, Gluten-Free and Certified Kosher, Crunchies’ products provide an incomparable blend of taste and nutrition. They’re the perfect snacks to ensure children get their all-important 5-a-day.

Crunchies headquarters’ plant is certified by the FDA, and is certified Organic, Gluten Free and Kosher. Crunchies is also moving forward this year with planned certification by the Non-GMO Project. Crunchies’ commitment to all-natural healthy foods remains unwavered since its founding in 2006. Indeed, the brand prides itself on inspiring healthy living and eating by educating all consumers about the many life and health benefits of making natural foods the mainstay of pantries across America. To be able to add some Looney Tunes fun to healthy – and delicious – certified-organic snacking for kids was a natural for Crunchies!

All Crunchies, including Organic Little Crunchies, are made through a unique freeze-drying process in which individually frozen fruits are placed in a refrigerated vacuum chamber that removes up to 97% of the moisture. This special process gives Crunchies their crunchy texture that kids love, and allows them to retain on average 90%-94% nutrients and virtually all the nutritious enzymes, compared to average 45% nutrients with heat drying. Plus, unless fruits are eaten soon after they’re picked, Organic Little Crunchies are even more nutritious than fresh fruit – and they last a lot longer!

Commenting on the partnership with Warner Bros. Consumer Products, Crunchies’ President and CEO Jim Lacey said, “We are thrilled to join with such beloved and timeless Looney Tunes characters to help young people discover the fun and appeal of healthier eating. Given the widespread popularity of Bugs Bunny and the Looney Tunes family, we feel confident Organic Little Crunchies will quickly become one of the most successful product launches in Crunchies’ history.”

“Whether it’s the classic Looney Tunes shorts that moms and dads know and love or today’s popular The Looney Tunes Show on Cartoon Network, which is introducing a new generation to the antics of Bugs Bunny and his gang, we know these characters are relevant to the entire family. We are proud to be partnering with Crunchies to bring the ingredient of fun to these healthier snacks,” said Karen McTier, executive vice president of Worldwide Marketing and Domestic Licensing, Warner Bros. Consumer Products.

About Crunchies Food Company, LLC

Founded in 2006, Crunchies Food Company’s leading line of all-natural, delicious, nutritious and convenient freeze-dried fruits and vegetables is redefining healthy snacking for the 21st century. With an unmistakably satisfying crunch of delicious concentrated all-natural flavor, Crunchies are free of unhealthy additives, chemicals, preservatives or unhealthy ingredients, plus they’re gluten-free, Certified Kosher, wheat free and naturally low-fat.

Branded as “Nature’s Ultimate Snack Food,” Crunchies are available nationwide at leading retailers including Sprouts, Wegmans, Walmart, Rite Aid, and Ralphs. For more information or to order online, visit or call 888-997-1866, or connect with us on Facebook and Twitter.


About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.


LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.



Contact:   Peter Berk                                               Susan Roush


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