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    Hot Ice Media 
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HOW DO YOU CRUNCH? 27 DELICIOUS, ALL-NATURAL WAYS

Freeze-dried Snacks Leader Debuts Organic Crunchies, Organic Little Crunchies, Grapes and New Veggies as Expo West Gold Sponsor

Westlake Village, CA, March 7, 2014 — Crunchies Food Company, the nation’s leading producer of all-natural freeze-dried fruit and vegetable snacks, will unveil two new USDA-certified organic product lines and an exciting line extension as a Gold Sponsor at Natural Products Expo West, at the Anaheim Convention Center, March 7-9.

Crunchies® will debut Organic Little Crunchies®, an organic kid’s freeze-dried fruit line featuring Warner Bros.’ storied Looney Tunes characters on the colorful packaging. Adult consumers will discover a new Organics Crunchies ® line and an exciting five-product line extension to the brand’s best-selling Grab-n-Go family which includes Grapes and Herbed Spiced Power Veggies, nutritious new alternatives to high-calorie chips, nuts and sweets.

Sample the newest varieties of “Nature’s Ultimate Snack Food” at Crunchies Booth #4038 and stop by Crunchies’ sampling booth at the main entrance to the Anaheim Convention Center. With so much eye-catching Crunchies’ colors and so many flavors, you just can’t miss it!

Little hands and little mouths are sure to love the perfectly sized freeze-dried fruit pieces in Crunchies’ new all-natural organic snack line, Organic Little Crunchies. Bugs Bunny and Tweety Bird, who will be on hand in booth, and are joined by Taz and other beloved Looney Tunes cartoon characters on each pack, to add a touch of fun to healthy snacking for kids of all ages!

The new brand features four freeze-dried USDA-certified organic fruit flavors - Strawberries, Strawberries & Bananas, Apples & Bananas, and Strawberries & Mangoes. Available in resealable, 1 oz. Grab-n-Go bags and lunchbox-sized .33 oz. Munch Paks in a 5-Pak variety box Organic Little Crunchies are expected to be on retailer shelves nationwide beginning in late April.

Grown-up consumers who like to buy organic produce in the market will be able to sample delicious new Crunchies Organics in five varieties: Bananas, Mixed Fruit, Mango, Strawberries, and Peas. Also debuting at Expo West is the perennial favorite fruit for all ages, sweet red Grapes, sure to be a must-have treat at Expo West. Three new savory veggies: Sugar Snap Peas, Buttered Power Veggies and Herbed Spiced Power Veggies will also be sampled, joining Buttered Sweet Corn and BBQ Roasted Veggies, which took the category by storm in 2013. Handy, resealable Grab-n-Go bags range from 1 oz. to 3.25 ozs.

Commented Jim Lacey, president and CEO of Crunchies Food Company, “We’re proud to be a Gold Sponsor at this year’s Expo West and to have the opportunity to introduce our new Organic Little Crunchies and Organic Crunchies lines, as well as exciting new products in our Grab-n-Go line extension. Crunchies’ delicious and nutritious varieties now number 27, and we’re very pleased to have brought Crunchies’ all-natural snacking into the kitchen pantries, lunch boxes and purses of mainstream consumers across the country.

“We’d like to thank our retail partners, AEG and additional enthusiast sporting events partners, and Warner Bros. Consumer Products, who we are pleased to be partnering with to help inspire a healthy lifestyle for our youngest consumers, with the launch of Organic Little Crunchies. We are confident our new USDA-certified organic lines will quickly become among the most successful product launches in Crunchies’ history at a time when we’re enjoying rapid growth and continued year-over-year explosive sales increases.”

About Natural Products Expo West                                                                      

Natural Products Natural Products Expo West is the leading U.S. trade show in the natural, organic and healthy products industry, attracting more than 60,000 industry professionals to the Anaheim Convention Center.

About Crunchies Food Company, LLC

Founded in 2006, Crunchies Food Company’s leading line of all-natural, delicious, nutritious and convenient freeze-dried fruits and vegetables is redefining healthy snacking for the 21st century. With an unmistakably satisfying crunch of delicious concentrated all-natural flavor, Crunchies are free of unhealthy additives, chemicals, preservatives or unhealthy ingredients, plus they’re gluten-free, Certified Kosher, wheat free and naturally low-fat.

Branded as “Nature’s Ultimate Snack Food,” Crunchies are available nationwide at leading retailers including Sprouts, Wegmans, Walmart, Rite Aid, and Ralphs. For more information or to order online, visit www.crunchiesfood.com or call 888-997-1866, or connect with us on Facebook and Twitter.

About Warner Bros. Consumer Products

Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc. (s14)

 

Contact:  Peter Berk                                                  Susan Roush

                  peter@hoticemedia.com                        susan@hoticemedia.com

                  818-222-9092 or 818-389-7912           818-222-9092 or 818-282-0274