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Crunchies Goes Looney Tunes


Crunchies Goes Looney Tunes

New Kid-Friendly Little Crunchies Line Debuts With Classic Warner Bros. Characters


Westlake, CA, March 8, 2013— In a deal that’s sure to animate the kids’ health food industry, Crunchies Food Company, LLC – the leading producer of all-natural freeze-dried fruits and vegetables – has joined with Warner Bros. Consumer Products (WBCP) to create a new line of better-for-you snacks for kids: Little Crunchies®.
Being introduced at Natural Products Expo West and on shelves nationwide this summer, the Little Crunchies line will feature four freeze-dried fruit flavors - Strawberries, Strawberries & Bananas, Apples & Bananas, and Strawberries & Mangoes – each featuring a distinct Looney Tunes character, including Bugs Bunny, Tweety, Daffy Duck and Taz.
A fun, tasty and irresistible way to introduce nutritious fruits into a young person’s diet, Little Crunchies live up to their name by featuring little pieces for the small hands and mouths of kids from ages one and up. While children will invariably be drawn to Little Crunchies’ colorful and creative packaging featuring their favorite Looney Tunes characters, parents will appreciate the new line’s powerhouse nutrients and convenient re-sealable 1 oz. packages – perfect for lunch boxes, family outings and afternoon snacks.
Like all Crunchies products, Little Crunchies’freeze-dried fruits are all-natural with no added sugars or preservatives. Gluten free, Kosher, vegan and non-GMO, Crunchies’ products provide an incomparable blend of taste and nutrition.
Crunchies are made in the U.S. through a unique freeze-drying process in which individually frozen fruits are placed in a refrigerated vacuum chamber that removes up to 97% of the moisture. This special process gives Crunchiestheir crunchy texture and allows them to retain a high percentage of the nutritious enzymes that are invariably lost through traditional heat drying.
Commenting on the partnership with Warner Bros. Consumer Products, Crunchies’ President and CEO Jim Lacey said, “We are thrilled to join with such beloved and timeless Looney Tunes characters to help young people discover the fun and appeal of healthier eating. Given the widespread popularity of Bugs Bunny and the Looney Tunes family, we feel confident Little Crunchies will quickly become one of the most successful product launches in Crunchies’ history.”
“Whether it’s the classic Looney Tunes shorts that moms and dads know and love or today’s popular The Looney Tunes Show on Cartoon Network, which is introducing a new generation to the antics of Bugs Bunny and his gang, we know these characters are relevant to the entire family. We are proud to be partnering with Crunchies to bring the ingredient of fun to these healthier snacks,” said Karen McTier, executive vice president of Worldwide Marketing and Domestic Licensing, Warner Bros. Consumer Products.
About Crunchies Food Company, LLC
Founded in 2006, Crunchies Food Company, LLC has created a nationally distributed line of freeze-dried fruits and vegetables that are redefining healthy snacking for the 21st century. Free of additives, chemicals, preservatives or unhealthy ingredients, Crunchiesare truly “Nature’s Ultimate Snack Food.” For more information, visit www.crunchiesfood.comor call 888-997-1866.
About Warner Bros. Consumer Products
Warner Bros. Consumer Products, a Warner Bros. Entertainment Company, is one of the leading licensing and retail merchandising organizations in the world.
LOONEY TUNES and all related characters and elements are trademarks of and © Warner Bros. Entertainment Inc.